A BDR team, without the busywork.
Series-B vertical SaaS · GTM team · 1-week sprint
The problem
BDRs were spending more time researching prospects, toggling between sales tools, and writing emails than actually qualifying and moving deals — about two hours a day each lost to research alone, spread across five disconnected tools.
What we built
~2 hours / BDR / day, saved
Prospect research, automated
Agents now do account research in the background. The rep starts the day with a list of qualified prospects, not blank searches.
CRM, dialer, enrichment, forecasting, prospecting
Five tools, one terminal
The team was toggling between five sales tools. Now one terminal talks to all of them. The team works in one place instead of five.
Every call, every insight
Call-recording analysis
Every call passes through automatic analysis — what worked, what objections came up, what was missed. Patterns surface across calls; insights flow back in days, not quarters.
Per-account, not per-template
Per-prospect email campaigns
Email sequences personalised per prospect's company, role, and buying stage — not templated mass blasts. More campaigns, more relevance, same team.
Outcomes
“Find the bottleneck. Why am I able to do only five discoveries per month — why can’t I do thirty?”
The transferable lesson
The hardest part of sales productivity is not working harder. It is noticing the work nobody should be doing manually — and then not doing it.