The paid front door · one fixed fee · the plan is yours either way
The Impact Diagnostic.
One day inside your company. You'll know what's actually working, what's theater, and what to ship next — with a working demo on your data, and a priced plan in your numbers seven days later.
The problem isn't AI. It's the gap between AI activity and AI outcome.
4%
of companies creating substantial value from AI
74%
have seen no real return on AI investments
90%
of teams stuck in pilot purgatory
Sources: BCG Build for the Future 2025 · Typeface / CMI 2025 · McKinsey State of AI 2025
What this isn't
Not a technology audit. We're not evaluating your stack or recommending tools.
Not an IT or infrastructure project. Data architecture isn't the starting point.
Not a software-selection exercise. Anyone leading with vendor evaluation is selling something.
Not a training programme. We don't run workshops on prompts.
Not a report that goes on a shelf. You leave with a working demo on your own data.
What you get
Five artifactsImpact Report
The honest picture of where the company stands. Business map of how money flows. Team-by-team AI state snapshot — who’s using what, who isn’t, why not, what’s paid for and unused, what’s working quietly, what’s theater. Gap analysis of what should be happening at this size, stage and industry — and isn’t.
Build Plan
3–5 prioritized opportunities, each with problem, system sketch, data and integrations needed, and an ROI hypothesis with a confidence band. A 90-day sequenced execution plan. An architecture blueprint so the systems compound instead of becoming twelve disconnected tools. Every item priced, so you can say yes on the spot.
Working Demo
A prototype of the top-priority opportunity, built on-site, running on your sample data — live and clickable before we leave the building. Not production-grade; proof-grade. A consultancy writes a report. We ship a prototype.
Live Executive Session
Ninety minutes. Working session, not a handoff. We walk the leadership team through the Impact Report and Build Plan, pressure-test priorities together, edit live, and land on a decision before the call ends. You leave owning the plan, not receiving it.
Handover Pack
Everything in writing — final report and Build Plan edited per session, demo access, a short walkthrough video for the CEO to show the board, and pricing for the next build engagements.
How it runs
One day on-site · plan in 7 daysBefore we arrive: questionnaire, tool access, sample data — handled async by our team. The on-site session starts with answers, not discovery.
Interviews in the morning, build in the afternoon. We walk the real workflow with the people who run it, then build the top-priority demo on your stack. It’s running before we leave.
Structured conversations with your stakeholders while your team uses the demo. Opportunities scored on Impact × Feasibility × Fit — validated against reality, not memory.
Your priced 90-day plan lands within a week of the visit, walked through in a 90-minute Live Executive Session. Pressure-test, edit live, decide what ships next — before the call ends.
Delivered by Ashish and one senior operator. Always. No juniors, no account managers.
Who we interview
Heads tell you policy · operators tell you realityCEO / founder
Always. Sets the top-3 priorities the Build Plan has to answer.
CTO / head of engineering
Where distinct from a function head. Tech reality and integration constraints.
Every function head in scope
Support, finance, ops, product — whoever we’re mapping. They tell you policy.
One operator under each head
They tell you reality. The most valuable finding usually comes from watching someone do the work, not hearing it described.
The fee
One fixed fee · no day ratesOne fixed fee.
No day rates. No effort-based pricing. Quoted when we scope your Diagnostic. It covers everything above: the pre-work, the on-site session, the working demo, the Impact Report, the priced 90-day Build Plan, and the Live Executive Session.
50% to schedule · 50% on delivery · no refunds · no free pilots
We run two Diagnostics a month — Ashish is personally on every one
Enterprise and multi-business-unit scope is priced separately. Whatever we build runs on your infrastructure, in your repos, on your accounts — yours outright. Or take the Build Plan and ship it without us; the plan is yours.
The Diagnostic may or may not lead to a build engagement with us. That decision is entirely yours — the value of the Diagnostic is the clarity it creates, not the relationship it implies.
Start here
Book the Diagnostic.
Tell us the company and when you want to start. We'll send the NDA, the intake list, and the next available slot.